FOR THE PASTOR
A Scouting Report for Your ZIP Code
See how many people, families and kids live in your area and learn more about them.
What's inside your report
Community Demographics
Population, income, housing & family makeup for your ZIP
Wellbeing & Needs Signals
Health, isolation, and social-vulnerability indicators from CDC data
Faith & Family Impact
Local faith landscape, the pastor gap, and estimated gospel touchpoints
Free & privateCensus + CDC dataBuilt for church leaders1,500+ church partners
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Did you know
What families are already telling us
Source: Upward Sports family receptivity research
Research
74%
Would welcome a church invitation
If it came from someone they trust on their team or in the league.
Research
77%
Open to deeper conversations
Families say sports relationships open the door to real conversations about life and faith.
Research
90%
Say sports help stress and mental health
Leagues are already doing pastoral work — just without the pastor.
Research
86%
Say sports build social connections and relationships
The field is where their community actually forms.
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